Television that generates immediate results and enhances brands
A. Eicoff & Company
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News & views
TV Commercials Are Dead! Long Live the TV Commercial!
August 21, 2008
Bill McCabe analyzes the decrease in television commercials in the advertising industry.
Television Advertising's Salvation
August 21, 2008
Bill McCabe discusses the recent trends in the advertising industry and how they relate to DRTV.
You've Lost That Selling Spirit
July 25, 2008
In this column, featured in ADWEEK, Ron Bliwas explains why television spots fail to make a sale and what brands and agencies can do about it.
Bliwas and Morgan Inducted into DMA Hall of Fame
October 16, 2007
Eicoff President & CEO receives the Direct Marketing Association's highest honor
URL as effective as toll-free number
December 08, 2006
Ron Bliwas identifies the parallels between 800 number and URL response mechanisms
That Ad is So Entertaining…But Can It Sell? Who Knows
December 17, 2003
An entertaining commercial on a prime-time television show might be a good way to build a brand’s image, but a straightforward spot with a prominent toll-free phone number is the best way for a company to move inventory fast.
