Company founded by Alvin Eicoff, named one of the 50 most influential people in the history of television.

Eicoff introduces 800 numbers in tv advertisements as vehicle for direct sales and campaign measurability.

Eicoff client, Time-Life, is the first direct response advertiser in national cable history.

Eicoff is purchased by Ogilvy as its exclusive direct response television arm.

Eicoff client, Abbott Laboratories, is the first pharmaceutical direct-to-consumer advertiser in the country.

Eicoff co-designs CoreDirect, the industry's premier results tracking and management system.

Eicoff CEO Ron Bliwas is elected as BOARD CHAIRMAN OF the Direct Marketing Association.