As a 20-year veteran in the direct response television industry, Bill’s influence goes well beyond the clients he serves at Eicoff. His efforts have helped the DRTV industry grow from the days of marketing records/books to a powerful marketing tool for Fortune 500 companies.

Bill has played a major role in developing unique and innovative strategies for companies/categories not yet familiar with DRTV. The growth of the DRTV industry can be directly attributed to its growth in the retail, pharmaceutical/ healthcare and financial industries – areas Bill has helped pioneer.

Bill’s clients include AARP, UnitedHealth Group, Secure Horizons and Quicken Loans, among others. A frequent speaker at business schools and executive marketing conferences, Bill is married with 4 children and lives in the Chicago area.