As the head of A. Eicoff & Company for over 20 years and an employee of the agency for over 30 years, Ron has established himself as a leading authority on television direct response advertising. Under Ron’s leadership, Eicoff has not only grown to become one of the largest agencies in Chicago but he has greatly expanded its client base.

Ron writes and speaks frequently about television advertising and was named the chairman of the Direct Marketing Association's Board in 2005. He is also on the board of Taylor Capital Group, Inc., the University of Arizona National Board of Advisors, the Illinois Institute of Technology Board of Directors, and the Board of Friends Prentice Women's Hospital.

A graduate of the University of Arizona, Ron also received a degree from Northwestern University’s Institute for Advanced Advertising Studies.