VP | Associate Media Group Director
20 years in advertising · 20 years at Eicoff
Lives in Park Forest, IL · Born in Decatur, IL
While studying marketing at Loyola University, Beth was told by certain faculty to not think about getting a job in advertising, "...it's just not going to happen." Shortly thereafter, she accepted an entry level position in the media department at Eicoff. Refusing to gloat, Beth merely rose through the ranks to Associate Media Group Director, where she leads the agency's Spanish-language media practice. ¡Y el resto ya es historia!
In 2007, we conducted a Spanish-language DRTV test for a new client and further research revealed the potential value of this under-delivered market. I was given the opportunity to develop this practice, and it's now one of the fastest-growing segments of our business.
Describe why you've stayed at Eicoff all these years
It's the only agency I know of that actively encourages its employees to pursue new ways of doing business.
What's the future of DRTV?
Multicultural, global and digital strategies are the keys to the future success of DRTV.
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