Blah blah bu-blah-blah content, blah blah content blah content. Content! Bu-blah blah bu-blah content.It's hard to get through an advertising meeting without the word content being uttered, at least a few times.
I don’t need to see any of the other competing Super Bowl commercials to know which one is most effective. Ford’s 90-second spot is dominant in part because of its length and in part because of what Ford does with the time.
According to a Forrester Consulting study to examine how customers who initiate an inbound call during the customer journey perform against those who do not, found that the phone customer converts faster, spends more, and churns less.
According to a Yes Lifecycle Marketing survey of more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers over the last decade, marketers have adapted to the boom of technology