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Marketing pioneer and businessman John Wanamaker once famously said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.”
A whole lot about television has changed. Definition, delivery, content. But when it comes to creating Direct Response Television advertising, the Song Remains The Same
It may have taken awhile, but certain trend-savvy advertisers have finally figured out something I have known for years: Pokémon can be used to achieve REAL marketing results.
A few weeks ago, Eicoff brought the great outdoors indoors and became “Camp Eicoff”, a fully functional “camping” experience.
Here are 3 “David Ogilvy” insights from many years ago that we all should take heed of today.
"Research shows as many as 89% of consumers express no connection to the brands they buy."
Every now and then I see a news item that makes me chuckle and think of Al Eicoff. Today's news of the NFL changing it's in-game commercial structure is just one more example.
Watch this video to hear what Eicoff's Matt Cote, VP of Digital Innovation, has to say about the current state and future Programmatic and Addressable TV.
When it comes to digital video, increasing viewability continues to be an important factor for driving positive client outcomes.
Eicoff CEO Bill McCabe answers a question about what kind of companies are right for DRTV. His answer may surprise you.
While the unusual warm-weather streak quickly faded back into wintry conditions, it was a heartwarming February day inside Eicoff
Thank you to Northern Illinois University's Department of Marketing and specifically Assistant Professor Mya Groza and her Sports Marketing Class
For so many things, we live in an either-or world. When it comes to pets, we’re either dog or cat people.
I don’t need to see any of the other competing Super Bowl commercials to know which one is most effective. Ford’s 90-second spot is dominant in part because of its length and in part because of what Ford does with the time.
Eicoff is proud to again host seventh and eight grade students from SPARK for an in office mentorship program.
Boarding the plane to the 2017 Consumer Electronics Show, we couldn’t help but wonder: What will this year’s big theme be?
With sales of VR headsets projected to exceed six million units in 2016, and big names with big money signing on,
This season is definitely a time for giving. Here's a terrific local Chicago cause created to help those in true need.
Every day, Off The Street Club brings hope and opportunity to children living on the West Side of Chicago.
While the world has been fixated on trendy newcomers like SnapChat and Instagram, another medium has quietly seen an impressive surge: Podcasts.
The days of highly narrow, one-on-one mentoring are over. It’s time to change the mentoring dynamic so that it reflects the evolving needs of our companies and our younger employees.
Here are a few questions to consider as you set upon this marketing challenge:
Tthe 2nd Annual Eicoff Chili Cook-Off served up another giant bowl of success.
When hearing the words “summer smash hit,” we typically think about an action movie that packed theaters nationwide or a catchy pop single that blew up the radio
This headline may be fiction today, but it’s reality tomorrow. Sooner than most people think, commercials will be an integral part of streaming services.
To capitalize on the enormous potential of advertising in a digital universe, we really need to think about digital differently.
Eicoff is thrilled to announce our renewed partnership with K12, Inc.
The hype and the hoopla of the 2016 TV Upfronts are now over. The stars have returned to their not-normal lives... So what were the big stories at this year’s Upfronts?
People are consuming digital video to LEARN. Consumers will not only search video for topics of interest, they’ll stop in their Facebook-browsing tracks,
Over a two-week and two-conference span, we experienced two very different viewpoints on the robust world of digital video.
Snap Inc.’s ambitious effort to create television-like content has old and new media companies alike clamoring to learn how to produce shows for Snapchat’s lucrative young audience.
Despite claims that brand loyalty is dead among millennials, new research from Accenture, which explored the loyalty relationships
Despite some small declines, national TV networks still have a dominating reach among all U.S. consumers, especially compared to digital media.
TV advertising is changing along with technology, which is giving everyone plenty of new terms with which to enlighten or obfuscate.
For some 15 years, marketers have been subjected to constant reports that commercial TV will soon 'die'. T
Facebook Inc. continues to sweep digital advertising, alongside rival Google, despite unrest among marketers about how their advertising is handled.
It was like a nightmare crossover between Gossip Girl and Black Mirror. Socialites, models, and celebrities, promised extravagant beachside benders,
The broadcast upfronts are now less than a week away, which means that those networks are approaching the finish line when it comes to setting next season’s lineups
YuMe, a provider of digital video brand advertising, has released a report measuring ad attention by comparing the actual time a viewer’s e
Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors.
In terms of raw numbers, the first 100 days are shaping up to be the TV news story of all time,
Shelly Palmer wrote an ominous-sounding column this week predicting that "TV May Actually Die Soon,"
Ecommerce upstarts won plenty of attention on Tuesday as PetSmart agreed to acquire online pet supplies retailer Chewy.
TV networks' advertising-supported video on demand keeps growing.
Taking a page from the direct response television (DRTV) advertising playbook may be a smart way to drive results that are significantly more precise than awareness metrics
Advertisers that met with Turner, Fox and Viacom on Friday said the competitors' new collaborative offering seems like a real step toward
By now, we know all about the dangers of “fake news,” but there’s another form of false information, the concept of “fake trends,” t
While Amazon's Alexa and Google's Dot get all the ink in the connected world, a small piece of technology found inside of connected TVs is forever changing the future of marketing.
Amid more competition for your entertainment dollars than ever before, The Great Cable TV Exodus of 2016 failed to manifest.
Traditional TV networks and platforms will appreciate this news: U.S. viewers are watching the same or more TV content than they did two years ago.
RBC Capital marketers released a research note Monday that sets up some challenges and a timeline for the mass adoption of augmented and virtual reality
As the hype around virtual reality pushes its way into the mainstream, big brands are increasingly looking for ways to incorporate it into their marketing.
On Tuesday, the Google subsidiary introduced YouTube TV with about 40 networks onboard to stream their live broadcasts
Programmatic provider DataXu ran a TV campaign with DWA Media, a global media and marketing agency that combined digital and programmatic TV.
Conquesting -- the act of brands running digital advertising, such as paid search, during the same time that competitors’ television advertisements run
Once upon a time, there was an ongoing industry debate about whether there was a correlation between program engagement and commercial attentiveness
You’re inching home alongside four lanes of fellow commuters when a digital billboard blinks to a video ad for the latest model of the car you’re driving.
In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media.
The world's largest social network will release a standalone app for televisions soon, the company announced on Tuesday.
The Super Bowl is the most-watched show on TV, year in and year out. Nothing else can even come close.