Dove just released a new campaign where it vows against the use of artificial intelligence (AI) in its advertising. In line with its 20th anniversary, the beauty brand has launched "The Code," a two-minute short film that shows the detrimental effects AI can impose on one's self-image and perception of beauty.

The Walt Disney Co. telegraphed the degree to which it is committed to women’s sports earlier this year when it signed off on an eight-year, $920 million extension of its NCAA rights agreement. At the time the deal was finalized, NCAA president Charlie Baker said the women’s basketball tournament alone was worth $65 million per year, or around 57% of Disney’s total annual payment of $115 million.

Recently, I read an article about the “abandonment of comedy in advertising.” Whether it’s fear of offending or pushing to be more “purposeful,” humor is on a downward trend. This article got me thinking. Not only because I’m a supporter of laughter (we need it), but also two of my favorite ads we created in 2023 were humorous.

A couple of things are certain every election year: your favorite candidate will ignore the debate moderators, and your TV screen will be blitzed with more political ads than you thought possible. Are you ready for it?

I walked into the Apple Store the other day with a mission: to experience the Apple Vision Pro for myself. Of course, I’d heard a lot about it, this cutting-edge device with the potential to transform how we work, collaborate, connect, relive memories and yes, enjoy entertainment.

Netflix is following in the footsteps of other streamers and saying “Bonjour” to a retail media collaboration. The company is testing a partnership with French retailer Carrefour that includes some Netflix ad subscribers getting 10 percent off Carrefour products.

A new sports-focused streaming platform could anger pay-TV distributors and sports leagues.

Disney, Warner Bros. Discovery, and Fox announced their new jointly owned venture Tuesday.

Here’s what industry execs really think about the new streamer.

A cat meowing for Hellmann’s mayonnaise, Peyton Manning chucking Bud Light beers to patrons in a bar, and Kris Jenner stacking Oreo cookies. They all have one thing in common: Those companies paid seven figures to get their products in front of viewers during this year’s Super Bowl.

Mark your calendar: On Jan. 29, Amazon will unleash what one top advertising executive calls a “tornado” that will “upend” the streaming video landscape. The company will flip a switch and turn on ads for all of its Prime Video viewers. Users will have the option to pay $3 a month to remove the ads, but as the executive quips: “Almost no one will do that, are you kidding me?”

It appears Netflix is finally seeing the momentum in subscriber growth it was hoping for when it first launched ads just over a year ago.

Today, leading performance advertising agency Eicoff, part of the Ogilvy’s global Experience network, announced the appointment of Delia Marshall as the company’s President. Marshall is the first woman to hold this position in the agency’s 60-year history. She will be responsible for Eicoff’s strategic direction, operations, business development and growth.

Verizon announced the latest milestone in The Great Rebundling this week, offering its mobile customers access to both Netflix and Max for just $10/month, a 40 percent savings. 

The catch—because there’s always a catch—is that the deal is only good on the ad-supported versions of both apps.

At Eicoff, we’re all about getting results for our clients.

But it feels great when some come our way, as well.

And that’s why we’re so excited and proud to announce we won “Gold” from AdAge and Modern Healthcare at this year’s Healthcare Marketing Impact Awards. Specifically, for Film/TV/Video Campaign of the Year in the Suppliers/Vendors/Pharmaceutical Companies category.  

Streaming ad frequency is still a head-scratcher – and a big challenge – for advertisers. So, MAGNA and Roku released a joint study this week to give buyers some advice about how to approach it – including when to dial it down and when to turn it up.

Video ad platform Innovid is making moves to tie CTV measurement closer to creative performance. On Tuesday, Innovid added a new machine-learning feature to its measurement product that automatically optimizes CTV campaigns based on how they’re performing.

Performance marketing experts weigh in on today’s key issues in advance of PDMI West 2023.