I don’t need to see any of the other competing Super Bowl commercials to know which one is most effective. Ford’s 90-second spot is dominant in part because of its length and in part because of what Ford does with the time.
Once upon a time, TV, desktop, tablet, and smartphone screens lived in happy and separate kingdoms. Isolated by technological moats and departmental fortifications, they relished their self-containment.
Has there been a more talked about topic in the video advertising world than programmatic television? The potential value of using data and automation in TV buying is clear, but applying the principles of digital programmatic advertising to television has proven to be a challenging proposition.
A recent Nielsen study revealed that the increased use of internet-ready devices like smart phones is linked to a corresponding decline in television viewership, especially in the 18-34-year-old age group.