Advanced Targeting

There are countless ways to fine-tune the broadcast audience. And we’ve tested them all.

Programmatic. Addressable. Connected. Cross-screen. IP Matching.

Technology today has opened up a new world of possibilities to leverage the incomparable reach of television in a more refined way. Programmatic platforms find your audience using precision data targeting. Addressable TV gets your message in front of the right people at the right time, on a household level. Connected TV, cross-screen & IP matching opportunities provide new ways to reach your audience across all of the screens in their life. 

Using first-party data, we can apply the learnings and discipline clients have built through other channels – like email or direct mail – to broadcast. With these data-driven, targeted platforms, we deliver against our clients’ goals – be it reach extension or incremental sales.  At Eicoff, we’re all about results. And we’re always looking for new ways to get them.

Built to apply real world logic to the endless onslaught of information.  Smart data trumps big data. Every time. Is your TV working? Read here.    

Built to apply real world logic to
the endless onslaught of information. 
Smart data trumps big data.
Every time.

Is your TV working? Read here.

 

 

Identifying the most efficient way to deliver a compelling message to the most receptive audience. Offline, online - wherever anyone consumes video. What's current in media? Read here.

Identifying the most efficient way to
deliver a compelling message to the
most receptive audience. Offline,
online - wherever anyone
consumes video.

What's current in media? Read here.

TV and Video content that builds brands while generating response. See our work here.

TV and Video content that builds brands while generating response.

See our work here.