There are countless ways to fine-tune the broadcast audience. And we’ve tested them all.
Programmatic. Addressable. Connected. Cross-screen. IP Matching.
Technology today has opened up a new world of possibilities to leverage the incomparable reach of television in a more refined way. Programmatic platforms find your audience using precision data targeting. Addressable TV gets your message in front of the right people at the right time, on a household level. Connected TV, cross-screen & IP matching opportunities provide new ways to reach your audience across all of the screens in their life.
Using first-party data, we can apply the learnings and discipline clients have built through other channels – like email or direct mail – to broadcast. With these data-driven, targeted platforms, we deliver against our clients’ goals – be it reach extension or incremental sales. At Eicoff, we’re all about results. And we’re always looking for new ways to get them.