Television that generates immediate results and enhances brands Television that generates immediate results and enhances brands

Account Planning

Eicoff prides itself on having a strong strategic orientation. We have a disciplined process to help our clients define that unique ownable insight that will clearly differentiate them from their competitors. This insight is then built into all the strategies that affect the product/service including creative, media and telemarketing.

We believe in doing our homework and asking the tough questions up front before any work begins. Ultimately this investigation leads us to uncover an ownable insight that will not only meet our client’s sales objectives but build a brand for the long term.

“Asking tough questions and creating dead-on strategies is essential for success in advertising, especially DRTV.”

Judi Pearl, Strategic Planner