The average tenure in Eicoff’s media department is 10 years. 10 years of relationships with station managers and salespeople. 10 years knowledge of what time slots work for each demographic and who watches what. We believe this depth of experience is unique to Eicoff and has a direct correlation to client success.

We handle all aspects of the DRTV or Trade Support media buy, from the planning, negotiating and buying stages through the results analysis, reporting, projections and roll- out. Each client has a media team comprised of a group director, supervisor, buyers and support staff. This team works very closely with their client in order to manage the media process and execute the campaign as efficiently as possible.