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A. Eicoff & Company’s media department spent 2 ½ years developing and implementing CoreDR, widely acknowledged to be state-of-the-art software for results tracking and DRTV campaign analysis. Even today, we continue to update CoreDR with proprietary programs, insuring our clients the latest technology for quicker and more precise optimization, leading to more efficient use of their advertising budgets.
“Our buyers know every station in the country. And they know what works on those stations. It comes from experience and we’ve got that in spades.”
Ken Houdek, Senior VP, Associate Media Director
Client Services
Creative
Media
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