I watched Jeff Goldblum's GE Link smartbulb ad many times. Over and over, in fact. All two-minutes of it, basking in every creepy second. (Perhaps "unsettling" is a less pejorative term? Either way, it is awesome.)
I love ads like this. They're immanently watchable, shareable, talk-about-able. But the delight here is they manage to squeeze in a few legit selling points for the GE Link Lightbulb! Actual brand benefits! Tasty product features! Try doing all that in 30 measly seconds.
This is a delicious example of the blending of brand advertising principles and proven DRTV tactics. Heavy on the entertainment, light (pardon the pun) on the facts and figures, but will no doubt build awareness and titillate the curious.
I know, it's a parody! But a parody of selling something that is actually selling something. For a full dos minutos. So who's getting the last laugh? Hahaha - everybody. Well done, folks.
Now if you'll excuse me, I'm going to watch this thing again. It's like an itch...