This just in from e-marketer: 4:28
The amount of time in hours and minutes that U.S. adults are expected to spend watching TV each day in 2014. That figure is down 3 minutes from 2013, but is still more time than is spent with any other single medium.
Things that take three minutes:
- Thorough brushing and flossing
- Finding the dang keys
- Trying to remember that dang password
- Watching the pot boil
- On hold
- Updating mobile apps
- Drop off dry cleaning
- Toenail grooming
- View cat video from your mom
- Scan daily coupon email
- Read Eicoff blog post
For advertisers who rely on television concerned over the much-ballyhooed demise of television: looks like we're good for 2014.
Mike Powell is the SVP/Executive Creative Director at A. Eicoff & Co., one of North America’s largest DRTV agencies.