Those Missing 3 Minutes

This just in from e-marketer4:28

The amount of time in hours and minutes that U.S. adults are expected to spend watching TV each day in 2014. That figure is down 3 minutes from 2013, but is still more time than is spent with any other single medium.

Things that take three minutes:   

Missing 3 Min.png
  • Thorough brushing and flossing
  • Finding the dang keys
  • Trying to remember that dang password
  • Watching the pot boil
  • On hold
  • Updating mobile apps
  • Drop off dry cleaning
  • Toenail grooming
  • View cat video from your mom
  • Scan daily coupon email
  • Read Eicoff blog post

For advertisers who rely on television concerned over the much-ballyhooed demise of television: looks like we're good for 2014.

Mike Powell is the SVP/Executive Creative Director at A. Eicoff & Co., one of North America’s largest DRTV agencies.