Every year, more people watch the Super Bowl. Why did it hit its ratings peak in 1982?
The Super Bowl is the most-watched show on TV, year in and year out. Nothing else can even come close.
Mark Zuckerberg sees video as a 'mega trend' and is gunning for YouTube
Facebook correctly predicted the next big area of ad growth was mobile. Now, it's setting its sights to the next frontier: video — which means YouTube may have to make space.
Ford has already won the Super Bowl
I don’t need to see any of the other competing Super Bowl commercials to know which one is most effective. Ford’s 90-second spot is dominant in part because of its length and in part because of what Ford does with the time.
2016: The year advertisers pulled back on digital
Digital remains the driver behind most of the gains being seen in the media economy. That includes the 6.8 percent growth during 2016.
Spark Something!
Eicoff is proud to again host seventh and eight grade students from SPARK for an in office mentorship program.
Getting Connected at the 2017 CES Show
Boarding the plane to the 2017 Consumer Electronics Show, we couldn’t help but wonder: What will this year’s big theme be?
Developing Creative To Incite The Non-conscious Mind
Neuromarketing research helps marketers better understand consumers’ non-conscious responses to ads.
2017: The Year Of Patient-centric Creativity
The healthcare sector has always lagged behind other sectors, especially when it comes to consumer centricity
The Story To Be Written About 2017
Telling a story is not easy. Telling a story in 120 seconds is even more difficult.
Addressable TV: If It's So Smart, Why Isn't It Rich?
Addressable TV continues to heat up as a topic. It’s exceptional media, but continues to be a small fraction of TV by spend.
Welcome To The Year(s) Of TV
Remember “The Year of Mobile”? Every year from 2006 all the way to 2016 was proclaimed the year of mobile,
Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned
Kate O'Loughlin, SVP media business at Tapad... made the bold prediction that 2017 will be the year TV gets included in cross-device analysis.
How Addressable TV Has Evolved, And Where It Will Go In 2017
Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market.
Addressable's Lure Includes 'Halo' Dynamics Exploration
While the Eicoff agency is best-known for direct response TV, its client base also includes more general advertisers that use standard reach and frequency metrics to evaluate television ROI.
Six Tips From Facebook for Using Silent Video Better
Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.
Literally Virtual!
With sales of VR headsets projected to exceed six million units in 2016, and big names with big money signing on,