Streaming TV Viewers Complete 98% of All Video Ads, According to New Study
The OTT television landscape is now a full-blown dominant force in the video viewing environment according to a new report from FreeWheel,
Does DRTV Drive Digital? Or Does Digital Drive DRTV
Now that the D button on my keyboard is officially broken, the question above is a frequent topic of discussion among our clients.
Nielsen Is Now Including Hulu and YouTube TV Live Viewing in Its TV Ratings
People aren’t watching TV like they used to, and Nielsen is working on ways to provide its clients, both advertisers and traditional TV networks, the most accurate view
Five Lessons for All Marketers From the Departure of Coke's CMO
Coca-Cola has decided to eliminate the position of CMO in its organization.
TV In 2027: Everywhere, Granularly Focused
With consumer behavior changing, new technology, and new entrants in the TV industry, it’s more difficult now than ever before to define the term “TV.”
The Future of Video in Marketing: Proof That Video Can Drive Sales
In digital video advertising, marketers have traditionally relied on the medium to deliver branding objectives rather than focusing on sales goals.
Targeted TV Ad Spend Continues to Grow, Reaching $1.26 Billion This Year
While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate.
Each Generation Sees It Differently
According to a Yes Lifecycle Marketing survey of more than 1,000 consumers to outline the distinct shopper personas for Centennials, Millennials, Generation X, and Baby Boomers over the last decade, marketers have adapted to the boom of technology
Plenty Of Potential In Streaming Video Services
Given the barrage of streaming video services—Hulu, Netflix, Amazon, SlingTV and many more--it’s remarkable that there are still some people who’ve never watched live streaming video.
Instagram video is soaring for publishers
Fifteen months after the Facebook-owned platform raised the maximum length on a video from 15 seconds to one minute, video has become a central area of focus for publishers there,
A Gold Medal Performance With KT TAPE
Recently, the Eicoff Creative team produced a :60 commercial for KT Tape that helps explain why some of the world's most elite athletes use it.
Facebook is going Hollywood, seeking scripted TV programming
The social-networking giant is talking to Hollywood studios and agencies about producing TV-quality shows
TV’s Next Act: Targeting Ads at Yogurt Lovers and Home Buyers
In the past two years, the cold and allergy relief brand Zicam has shifted its TV ad-buying strategy markedly.
Television. It's the newest thing in digital.
There’s a brand new thing coming to the internet -- commercial television.
Google, Facebook, Microsoft Spent More Than Two-Thirds of Their 2016 Ad Dollars on TV
In 2016 Google spent $260 million on TV. Microsoft spent $506 million and you can bet that these numbers grew exponentially from the previous year. A sign that TV is not dead perhaps? These tech giants realize that TV is a versatile medium adapting to technology changes and new ways of ingesting media.