Pandora Is Pitching Brands Ad Targeting for Connected-Home Devices
As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.
Keeping up with the Kulture-Dashians
What makes some people love Mondays and others dread them?
Study: Longer Videos Mean Higher Engagement
Media companies that post longer videos to social platforms like Facebook see significantly more engagement
World Series Sponsored By Who???
What is the biggest digital platform around? Looks like TV to me.
Recognizing the Real TV Picture
Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.
Understanding the impact of TV on other channels
Every marketer knows that TV Advertising has an impact on other channels. It shapes your SEO...
At Long Last, Nielsen Will Publicly Share Ratings for Netflix Shows
Ever since House of Cards premiered in 2013 on Netflix, the TV industry has been frustrated by the streaming service’s refusal to share ratings data for its content.
Amazon to Add More Ad Options to Video to Compete with YouTube
Amazon plans to include more advertising opportunities on its video content in an effort to compete with YouTube, according to a report from CNBC.
Hulu: Viewer Data Reveals the Dynamics of Choice
Watching TV used to be a one-way relationship. Big studios would create content, sell it to one network and program it to air at one time, once a week.
A Duel for the Chicago Food Depository
Featuring a highly-competitive lineup of flavor profiles, the 2017 Eicoff Dip Duel was one for the record and recipe books.
4 Reasons the Death of Agency Culture, a Vital Differentiator, Is Near
What makes one agency different from another, really? Judging from an informal sampling of the propaganda on many agencies’ websites, not that much on paper.
Another Home Run @ Eicoff Media Day
Thanks to everyone who attended another terrific Eicoff Media Day.
TV Ads Breathe Life into Digital Channels
The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of music videos on T
Netflix Cease-and-Desist to ‘Stranger Things’ Bar Is an Internet Hit
Netflix recently got wind of a pop-up bar in Chicago themed around its popular show Stranger Things, and put its lawyers on the job.
Growing Apps Through TV
The pairing of app-based businesses and television advertising may seem as unlikely as General Motors and classified advertising.
Coming soon to Facebook Watch: sponsored shows
Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform.