Sticks and stones may break my bones, but making a parody of my TV commercial will never hurt me.
Saturday Night Live has been bashing on brands for decades. Youtube offers a never-ending supply of user-generated ads that make fun of ads. And with the recent spoofing of Matthew McConaughey’s Lincoln car commercials, I can’t help but wonder... “Is all of this mock-filled attention a good thing?”
In some cases, there’s no doubt it can do harm. However, for the most part, I see it falling under the same umbrella as, “All press is good press.” Lincoln, a relatively forgotten car brand, has received more attention in the last few months than the last 10 years. And according to MarketWatch, October 2014 sales are up 25% for the carmaker.
While you have to give the Oscar Winner - and his cool persona - much of the credit, you cannot underestimate the role of these spoof ads. From Ellen Degeneres to Jim Carrey on SNL, the extra exposure has been massive. People are thinking and talking about Lincoln. That’s a huge win for any brand or product. So if you ever find your TV commercial a victim of others’ satire, just think of Mr. McConaughey and say to yourself, “It’s alright, alright, alright.”
To further embrace the spirit of this blog article, below is an Eicoff commercial lucky enough to provide inspiration for a few writers at Saturday Night Live. Our commercial chronicles the invention story behind Breathe Right Nasal Strips. SNL's commercial wonderfully imitates ours, only featuring a different product solving a much different problem.