Grandma Got Run Over by a Reindeer... in October? Yes, it's already begun! Radio stations around the country have been racing to switch formats and feature holiday music 24/7.
This New York Times article details the compelling attraction for listeners who eagerly anticipate the highly popular, annual Nov-Dec short term switch to the all-holiday radio format. Almost 500 stations nationwide will take part in this transformation. Even in warmer locales, like Alabama, people are eager to sing along to Let It Snow by Bing Crosby. For local radio stations, this Jingle Bell Takeover is a big winner. It creates an advertiser-friendly format filled with listeners who can't wait for the holidays and the biggest shopping season of the year to begin.
While some radio stations have already switched to their holiday playlists, our local Chicago station WLIT-FM is engaging their listeners with an online contest, “Guess when our holiday music starts!” You can visit their website for your chance to win. OUR PREDICTION: Soon very soon.