In a time where consumers are constantly demanding video content, but less is typically more, we think the announcement we plan to make next week will surprise you. We’ve said for a long time, two-minute commercials are king. And, the data we will reveal – from industry research firms Kantar Media and Experian Marketing Services, along with Eicoff’s own business momentum - proves it. Marketers are spending more now than ever on two-minute ads. How much more you ask? Ten percent, twenty-five percent, fifty-percent more? Be on the lookout for our announcement early next week for all of the details. The release will also include interesting facts about how consumers are responding to TV offers and just how much they’re spending online as a result.