I watched Jeff Goldblum's GE Link smartbulb ad many times. Over and over, in fact. All two-minutes of it, basking in every creepy second. (Perhaps "unsettling" is a less pejorative term? Either way, it is awesome.)
I love ads like this. They're immanently watchable, shareable, talk-about-able. But the delight here is they manage to squeeze in a few legit selling points for the GE Link Lightbulb! Actual brand benefits! Tasty product features! Try doing all that in 30 measly seconds.