By: Margaret Firalio
In Sunday’s Tigers vs. Giants World Series telecast, Quicken Loans Opportunity: Made in Detroit campaign was launched on the national stage with a 60-second spot featuring the voice and music of Detroit’s own Kid Rock.
The spot showcases Detroit-based businesses past and present that are making downtown Detroit the comeback story of the nation. The 60-second spot was produced internally by Quicken Loans, and coordinated with Major League Baseball, the Tigers, Comerica Bank and the Detroit Symphony Orchestra.
According to the Opportunity: Made in Detroit website, this is just the start of a major campaign to show the world what is being created in Detroit – “an explosive high-tech corridor located at the intersection of muscle and brains”.
To learn more about Detroit’s transformation and Opportunity: Made in Detroit, please visit www.opportunitydetroit.com.
Margaret Firalio is the SVP/Associate Media Director at A. Eicoff & Co., one of North America’s largest DRTV agencies.