DRTV News

Leader in Direct Response TV Advertising, A. Eicoff & Company, Names Bill McCabe President and CEO

McCabe Succeeds Advertising Industry Veteran and 32-Year Eicoff CEO, Ron Bliwas

CHICAGO, IL--(Marketwire - Mar 1, 2012) - A. Eicoff & Company, a division of Ogilvy & Mather, announced today that Bill McCabe has been named President and CEO. McCabe succeeds Ron Bliwas, who has occupied this position for the last 32 years. Bliwas will continue to provide leadership and support to the agency as Acting Chairman.

McCabe is a 27-year veteran at Eicoff, having previously held the position of Executive Vice President/COO for the agency. During his career, he has provided strategic counsel to many of Eicoff's major accounts, including United Healthcare, Quicken Loans, AARP and Genworth Financial, among others.

"This is a tremendous opportunity, not only because Eicoff is a great agency but because the DRTV industry is growing by leaps and bounds, particularly as online and television technologies converge," said McCabe. "In the agency's 57-year history, Eicoff has had only two previous CEOs -- founder Alvin Eicoff being the first one -- so this appointment is a great honor. Though Ron's shoes are big ones to fill, I am grateful he will remain an involved presence in all of the agency's activities."

"I am stepping down from my long-term CEO position at Eicoff, in part because I want more time to pursue my love of travel, and in part because I have done this job for longer than just about any other major agency CEO," said Bliwas. "I felt it was time to give Bill a chance to take charge. I am confident in his abilities to successfully run the business and ensure Eicoff continues to lead the industry as DRTV takes hold on a much broader scale."

Bliwas, a member of the Direct Marketing Association's Hall of Fame and former chairman of the DMA board, intends to continue working on industry issues, as well as staying involved in Eicoff client work and strategy.

About A. Eicoff & Company

Eicoff is the largest direct response television (DRTV) agency in the country. The company was founded in 1959 by Alvin Eicoff, who understood that television had the ability to function as a store and that media rates were a negotiable commodity. The phrase "or your money back" was coined by Alvin, and the 800 number came into being, in part, because of his vision and direction for the television advertising industry. In 1982, A. Eicoff & Company became a division of Ogilvy & Mather. For more information, visit http://www.eicoff.com.

Contact Information

Contact:
Andrea Cousens
A. Eicoff & Company
630-778-0208
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