1. A spot airing in which of the following programs will most likely generate the lowest cost per lead/order?

• Repeat of M*A*S*H
• Super Bowl
• Friends

2. Which mix of creative lengths will be the most efficient?

• 4 :30 Spots
• 1 :120 Spots
• 2 :60 Spots

3. Which phone number will be most efficient over time?

• 1-800-444-2000
• 1-800-CARLOAN
• 1-800-FLOWERS

4. How long does it take to track the effectiveness of a DRTV spot?

• One Week
• Two Weeks
• One Day

5. Of the following which is a true read of a DRTV campaign's success?

• Cost Per Lead/Sale
• Reach and Frequency
• Winning Awards

If you want to ensure you are getting the lowest TV rates you should:

• Use station rate cards
• Buy on a TRP basis
• Utilize DRTV buying strategies