Eicoff AnalyticsReading the Numbers.
Harvesting data is important, but it’s the interpretation that makes all the difference. In DRTV analytics, speed, clarity and accuracy can’t be compromised. At the heart of our analytical process is EiQ, our customized dashboard that displays all aspects of a campaign, sliced, sorted and assembled to facilitate optimization and inform strategic planning.
A DRTV campaign does more than just generate calls or visits. It’s critical to understand how web activity is affected by TV, not to mention other channels like direct mail. We partner with industry leaders to create custom models for evaluating attribution; there is no single approach that’s right for every client.
Contact us. Let us give you a demonstration of our capabilities.