Analytics

Immediate, measurable results. DRTV looks you right in the eye and tells it to you straight: the spot is working or it ain’t. Digging into the details is what will help figure out what to do next.

We start each day with the data from the previous day. This is no topline scan. It’s hour by hour, program by program, spot by spot. How’s the :120 pulling in daytime versus the :60 in early fringe? Why is Walker Texas Ranger making the website light up? And who knew Seinfeld would be such a flop? Only an experienced pro has the tools to know.

When it comes to reporting crucial, in-depth information, we can cut the data for you anyway you want to see it with a customized format to suit your needs. Take advantage of EiQ, our online, password-protected dashboard and peruse the latest information whenever you want, wherever you happen to be.

Call today. Let us give you a demo of our capabilities.


EiQ is the Eicoff custom dashboard that allows clients to review, sort and control critical data regarding the status of their spot’s performance, from anywhere. It makes displaying and sharing charts, graphs and data easy and current.

Eicoff Advantage

  • What is CoreDirect?
    Data and analysis is the core of DRTV. When the industry began to demand a higher level of electronic data sourcing and analysis - not just more data but more immediate data - Eicoff took on the challenge. Working with CoreDirect, Eicoff created and implemented CoreDR, which connects costs, clearance, and response (web, phone, text, and more) to provide a snapshot of a given commercial’s performance. CoreDR redefined DRTV analytics. And it’s still the industry standard today. Eicoff has continued to refine and improve CoreDR, adding proprietary optimization and predictive modeling tools to enhance the basic system for all Eicoff clients.
  • Multiformat Reporting
    Custom reports by market, call time, station, program, copy length, offer, and so on. Spreadsheet. Dashboard. Hard Copy. Whatever it might be that helps our clients track results and sleep a little easier, we can do that.