Eicoff CreativeBlending Brand Advertising Principles With Proven DRTV Tactics
Some of the world’s biggest brands have recognized the value of DRTV creative – we call it Performance Television. While our heritage may be in traditional direct response creative (tell ‘em, tell ‘em again louder, make the phone number bigger), we’re big believers in the value of classic brand advertising principles like strong consumer insights, bold brand promises, and consistent brand voice. Combined with hard-working tactical elements like demonstration, informing and educating, and, most importantly of all, selling, we know how to drive measurable reults across your entire media mix while enhancing the brand. David Ogilvy said it best: “If it doesn’t sell, it isn’t creative.” Guess that’s why he bought the company.