Video InnovationWelcome to the Eicoff laboratory.
There’s tremendous potential in new technology, but no matter how cutting edge and innovative, it’s got to deliver results that meet strategic objectives. So we’re continually experimenting and evaluating, advising on best practices, working with our media partners to help develop measured-response models. We consult with up-and-coming technologies to help make them viable for response-driven campaigns. To pass the Eicoff test, any foray into innovative media must be accurately measurable, highly targetable, and conducive to strong ROI.
New technology is a strategic opportunity, not a reactionary play. The Video Innovation team is part of the strategic planning process, to allow for efficient use of video assets across a host of platforms: digital video, programmatic video, interactive/addressable television, digital out-of-home and mobile. For a deeper understanding of the opportunities in Video Innovation, contact us.