SVP | Media Director
30+ years in advertising · 30+ years at Eicoff
Lives in Chicago IL · Born in Minneapolis MN
University of Wisconsin
Francie has seen all sides of our business, starting at a national rep firm followed by a stint in sales at a local Mpls TV station. It was valuable experience, contributing to a breadth of knowledge that's been instrumental in molding the Eicoff media operation into the leader in DRTV and measured-response media. The industry has evolved and reinvented itself numerous times, often led by Eicoff. Francie sat on the board of the Electronic Media and Marketing Association and is a featured analyst for industry trade publications and websites.
There are many – the best ones involve clients who are skeptical about DRTV and become ardent advocates.
The best thing a client has ever said to me
The most important thing clients should know about Eicoff
We're the best at what we do. We’ve got more experience than any other DRTV shop out there.
What most people don’t know about DRTV
DRTV runs at all times of the day and is able to target any and all audience demos, no matter how narrow.
Favorite vacation destination
Sox or Cubs
Neither. Twins all the way!