Jeff Fine

Director of Analytics

8 years in advertising · 2 years at Eicoff
Lives in Chicago IL · Born in Boston MA
Dartmouth College (and as if that weren’t enough), Graduate Degree in Engineering, Northwestern University

Career Highlights

Jeff was a student of engineering and statistics. There are few things more diametrically opposed to engineering than advertising. So what the heck happened? Following a short stint at Orbitz developing their CRM capabilities, Jeff discovered the opportunities in using data to measure results and inform media buying and planning decisions. He immersed himself in narrowing the breach between data and advertising. He believes that’s where the world is headed. And Jeff will probably get there first.

Notable Success

Spending a week in Paris training his client’s French team on dashboard development.

The future of DRTV

Big Data. As an industry we’re just scratching the surface.

The best thing a client has ever said to me

Tie between “I don’t have any questions” and “Let’s order a bottle of Dom Perignon.”

When it’s winter in Chicago...

I like to take a little run, 18 miles or so, along the lakefront. Scenic, beautiful, peaceful. Cold? Well yeah; it helps to be a little crazy.

When I'm not at work I'm probably

Running. I’ve run five marathons and recently taken up triathlons.

Sox or Cubs?

My dog is named Wrigley.