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At Eicoff, we love creating video content. Whether it’s a commercial made for national television or a video designed to catch your wandering eye on Facebook, we look at every project’s objective. For 1800PetMeds, we employed the power of video and its many forms to help establish a fresh connection with pet owners. We created authenticity through user-generated footage. We built up trust with customer testimonials. And we drove website traffic through an exciting contest.