Media Buyer - DRTV

Job Description

This is a media buying position within the Direct Marketing group.  The DRTV Buyer will plan, negotiate, buy, analyze and optimize Broadcast and Digital media.

Responsibilities

  • Performing various calculations to determine projected response levels, call volumes and audience delivery.

  • Conferring with the other members of the media team to meet client marketing goals and objectives.

  • Constructing post-buy analyses to determine actual delivery of the schedule – from both a Direct Response and Awareness basis.

  • Inputting and maintaining daily/weekly schedules.

  •  Handling billing discrepancies with vendors.
     

Qualifications

  • 2-3 years DRTV buying experience along with:

  • Being comfortable working with budgets and numbers.

  •  Excellent verbal and written skills.

  • Strong quantitative and analytical skills.

  • Exceptional organizational skills, multi-tasking capabilities and detail oriented.

  • Computer literate with proficiency in Excel, Work and PowerPoint.

  •  Strong communication and people skills; positive attitude and team player.

  •  Experience buying local marketing and national media preferred.

  • Prior knowledge of media tools and Core DR is a plus but not required.