This is a media buying position within the Direct Marketing group. The DRTV Buyer will plan, negotiate, buy, analyze and optimize Broadcast and Digital media.
Performing various calculations to determine projected response levels, call volumes and audience delivery.
Conferring with the other members of the media team to meet client marketing goals and objectives.
Constructing post-buy analyses to determine actual delivery of the schedule – from both a Direct Response and Awareness basis.
Inputting and maintaining daily/weekly schedules.
Handling billing discrepancies with vendors.
2-3 years DRTV buying experience along with:
Being comfortable working with budgets and numbers.
Excellent verbal and written skills.
Strong quantitative and analytical skills.
Exceptional organizational skills, multi-tasking capabilities and detail oriented.
Computer literate with proficiency in Excel, Work and PowerPoint.
Strong communication and people skills; positive attitude and team player.
Experience buying local marketing and national media preferred.
Prior knowledge of media tools and Core DR is a plus but not required.