Smart Data Trumps Big Data
An analytics practice is only as good as its ability to identify meaningful data points - the gems that lead to actionable insights.
Data isn't a commodity. More data doesn't mean better decisions. At Eicoff, our process begins with EiQ (sounds like I.Q.), our customized tracking and reporting application that sorts and slices all aspects of every campaign, across all screens, from placement to conversion.
With our proprietary attribution algorithm, we can help you understand how TV is driving sales on your website, as well as what stations, creatives, and dayparts you should be investing in. But for all the technology behind EiQ, the most important part of the process is always the skilled humans who are willing to roll up their sleeves and apply real world logic and expertise to bring the data to life.