Cross Channel Attribution Isn't An Option
If you're not accurately measuring TV's lift on other channels, you're not getting the most out of your TV investment.
More advertising dollars are spent on broadcast television than all digital channels combined. At the same time, 3 out of every 4 TV viewers are watching with a smartphone or tablet in their hand. Customers today aren't just responding with a phone call, they're going online to fill out lead forms, and make purchases. This is where having clean and accurate data attribution is critical.
At Eicoff, we understand television better than anyone - its impact on digital, on search, on ecommerce sales. With our proprietary Cross Channel data attribution algorithm, we can help you understand how TV is driving sales on your website, as well as what stations, creatives, and dayparts you should be investing in. And it's all fully integrated into our EIQ platform - a single cloud-based solution. Our platform allows for:
Granular touchpoint attribution along the conversion path.
Transparency in devices used to access content and drive conversion online and offline.
Provides testable ideas and strategies for campaigns.
Identify consumers and improve spend allocation.
Cross channel data attribution shouldn't feel like rocket science. Its purpose is to improve efficiency while be completely transparent. Our team of analysts will explain the full measure of what your advertising dollars are doing, in common-sense terms, not jargon. It's one way we help you get the most out of your TV investment.