before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after?
Although new digital media continues to grow among young audiences, traditional ad-supported TV content dominates all new platforms
As OTT consumption has moved from a rising trend to the mainstream…
When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.
he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…
Videos are prominent fixtures in today's marketing plans.
iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.
ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.
SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.
A new heavyweight is preparing to enter the world of podcasting.
The Digital Content NewFronts this year tightened up, cleaned up and grew up.
CHICAGO (May 2, 2018) – Oak Street Health, a network of health centers providing a new
model of value-based primary care for Medicare patients, has named Chicago-based Eicoff its
broadcast agency. With Oak Street Health’s rapid growth to 25 centers and more than 42,000
patients served, this partnership will enable the company to raise awareness for its services for
adults on Medicare in underserved communities.
Oak Street Health chose Eicoff for its reputation as experts in DRTV, creative development
capabilities and in-depth tracking & reporting skills. The assignment is for direct response
television & radio advertising and includes both creative and media buying responsibilities.
“We have a great deal of experience in the healthcare sector as well as messaging to and
targeting of the senior population,” said Delia Marshall, Senior Vice President and Management
Supervisor at Eicoff. “I’m thrilled to partner with a company that is rebuilding the healthcare
Commercials will begin airing in May. The objective of the spots is to raise awareness and share
Oak Street Health’s innovative care model in the communities in Illinois, Michigan and Indiana
where Oak Street Health centers are located.
“Oak Street Health is making a tangible difference for thousands of adults across the Midwest,
and we’re excited to share our message with an even broader audience through our partnership
with Eicoff,” said Tamara Jurgenson, Chief Growth Officer at Oak Street Health. “As we
continue to expand, it’s key for us to make sure that we’re visible and available for the entire
community in the areas we serve.”
About Oak Street Health
Oak Street Health is a rapidly growing company of primary care centers for adults on Medicare
in medically-underserved communities where there is little to no quality healthcare. Oak Street’s
care is based on an entirely new model that is based on value for its patients, not on volume of
services. The company is accountable for its patients’ health, spending more than twice as long
with its patients and taking on the risks and costs of their care. Since 2013, Oak Street Health
has been investing in communities across the Midwest – providing much-needed primary care
for tens of thousands of people in 25 centers. The company recently announced an expansion
to Philadelphia in 2018. For more information, visit http://www.oakstreethealth.com.
Eicoff is the leader in direct response advertising, fusing the power of television with the
precision of digital, to help brands drive sales and measure ROI. For more information, visit
Stories are potently engaging - there's neuroscience to back that up,
Survey shows nearly 60 percent of ad budgets devoted to video
YouTube will begin selling ads in its live TV stream…