2017

Television At A Crossroads

It’s a curious time for the television industry.

5 Weeks of Giving

5 Weeks of Giving

At Eicoff, the spirit of the season was very much alive this year.

Disney Will Acquire 21st Century Fox For $52.4 Billion

A deal that would have been unimaginable just a couple months ago has now been finalized:

Off The Street Club Holiday Luncheon 2017

Off The Street Club brings hope, opportunity and joy to children living on the West Side of Chicago. I

Disney is about to go to war with Netflix and Fox could be a big weapon

Disney may be closing in on a media-industry-rocking deal to acquire a collection of assets from 21st Century Fox.

TV Networks Move Forward With New Attribution Model

TV networks are moving forward with developing a standardized method for proving commercials drive business results.

Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns

Two New Tools Will Enable Facebook Advertisers to Fine-Tune Their Campaigns

Facebook Tuesday introduced two new ways for brands to optimize their future campaigns: creative split testing and Test and Learn.

National TV News Viewing Surpasses 2016

National TV news viewing remains strong year-to-date -- even more than last year, despite election-year results.

Facebook to Lift Longtime Ban on Pre-Roll Ads

Facebook plans to test video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.

Let's Celebrate! It's World Television Day.

Do you know what today is? It’s World Television Day.

Roku TV Set-Top Ad Biz Delivers Impressive Results

Traditional TV media companies need to get into over-the-top TV advertising revenues. The reason is economic.

Pandora Is Pitching Brands Ad Targeting for Connected-Home Devices

As devices like Amazon Echo, Google Home and others grow in popularity, Pandora is rolling out granular ad targeting it hopes will create more contextual advertisements.

Keeping up with the Kulture-Dashians

What makes some people love Mondays and others dread them?

Study: Longer Videos Mean Higher Engagement

Media companies that post longer videos to social platforms like Facebook see significantly more engagement

World Series Sponsored By Who???

What is the biggest digital platform around?  Looks like TV to me.

Recognizing the Real TV Picture

Despite sensational headlines claiming that TV is dying/dead, the channel is still holding strong.