he general ad units for A&E Networks, AMC, Discovery, and Disney are entering DRTV-style measurement efforts…

Videos are prominent fixtures in today's marketing plans.

iHeartMedia on Thursday will announce an analytics suite of tools that the company hopes will transform the way advertisers plan, buy and measure their audio campaigns.

ANA and Forrester Research have just released a new report, "The Digital Transformation of Video Advertising Arrives," based on research among ANA members.

SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.

Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.

A new heavyweight is preparing to enter the world of podcasting.

The Digital Content NewFronts this year tightened up, cleaned up and grew up.

Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!

Survey shows nearly 60 percent of ad budgets devoted to video

YouTube will begin selling ads in its live TV stream…

Twitter is no longer Wall Street’s worst enemy…

On Friday, the company revealed the expansion of pre-roll ads, a format once banned by CEO Mark Zuckerberg himself,

In 2017, the NBCU's "Audience Studio," the group that manages its advertising data platform, had over 500 clients buy ads based off of audience data

Over and over again, the conversation at last week’s Multicultural TV Summit in New York City returned to one point: