Will 2017 Be The Year TV Finally Gets Included In Cross-Device Analysis? Stay Tuned

Kate O'Loughlin, SVP media business at Tapad... made the bold prediction that 2017 will be the year TV gets included in cross-device analysis.

Six Tips From Facebook for Using Silent Video Better

Video dominates both Facebook's newsfeed and its advertising space, clocking up more than 100 million hours of views each day.

Literally Virtual!

With sales of VR headsets projected to exceed six million units in 2016, and big names with big money signing on,

‘Programmatic is a process’: Dish exec talks big data and addressable TV

Although ad tech’s immersion into TV has been slow-going so far, Dish is bringing automation to the industry through its programmatic exchange and addressable products.

Study Projects Addressable TV Advertising Will Double by 2018

All of that data talk around this year's upfronts is paying off, to the tune of nearly $1 billion in addressable advertising spend this year

Targeted TV Advertising Moves Forward

Although some observers estimate programmatic TV advertising will be a $17 billion industry by 2019, we may be getting ahead of ourselves a bit

Help Bring Some Warmth This Holiday

This season is definitely a time for giving. Here's a terrific local Chicago cause created to help those in true need.

Off The Street Club Holiday Luncheon

Off The Street Club Holiday Luncheon

Every day, Off The Street Club brings hope and opportunity to children living on the West Side of Chicago.

Facebook's turned to TV to boost Facebook Live

Facebook might have over a billion daily active users. But in an attempt to drive mass adoption of Facebook Live, it has turned to TV.

From PodCast to Purchase

While the world has been fixated on trendy newcomers like SnapChat and Instagram, another medium has quietly seen an impressive surge: Podcasts.

The truth about how much live TV we’re watching

Yes, our viewing habits are shifting, but it's happening slowly.

Coming Soon: The Creative War Room Of The Future

Remember when all the rage was to set up a “war room” for monitoring social media while a campaign was live? 

Livestreaming: Already Changing The TV Mindset

Amid the plethora of platforms, devices and audience fragmentation issues faced by media buyers within the television ecosystem

Confessions Of A Middle-age Millennial

Millennials have regularly been the subject of misunderstanding, even teasing, due to their unconventional beliefs and practices

TV Through The Ages: How Content Has Changed Over The Last 70 Years

In a recent finding and infographic created by advertising software company Videology, they compared the changes in TV and programming consumption from the 1940s to the present

The Rise of Authentic Influencers

Celebrities and endorsements have long gone hand in hand. But we’ve gone from “Breakfast of Champions” with Lou Gehrig