Industry News

TV Networks Form New Consortium to Advance Targeted Advertising

Rivals team up on a system for addressable ads on smart TV. People who have smart TVs will be targeted ads based on what they are interested in. How is this different? People watching the same program will be able to serve two different types of ads for the same brand simultaneously. Pretty cool, right? Read this article for more info!

As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. OTT platforms enables pinpoint accuracy of any audience. The misconception that TV is dead is just that , a misconception. That being said there are things that work for TV that don’t neccessarity work when targeting on digital platforms. Read for more info!

This Dad Started a Streaming Service So He Could Find Decent Shows for His 2-Year-Old. 5 Years Later, Viacom Bought It for $340 Million

When serial entrepreneur Ilya Pozin and his co-founder Tom Ryan launched Pluto TV in 2014, the idea went against the grain. Pluto was brought up to be a streaming service unlike a subscription based model. It was bought out by Viacom and its technology is used internationally now. Pluto’s business model is different but has given it an advantage compared to alternatives.

Hulu's New Interactive Ad Gear

What makes a commercial for Sleep Number, the national bed and bed accessories store chain, different on Hulu these days than anywhere else?

With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’

With $23m in fresh funding, Overtime wants to move beyond viral dunk clips to build a ‘next-generation sports network’

Overtime, a sports video publisher became famous for filming high production videos of potential superstar basketball players from high school dunking in games.

Amazon Launching 'Moments' Marketing Tool

Amazon is making a big move in the cost-per-action (CPA) marketing space, launching a new service called Amazon Moments designed to allow companies to reward their loyal users. Companies that use the tool will be able to give their customers more value. Click here to read more!

Walmart abandons plans for video streaming service

Here's a plot twist — one company is deciding not to launch a new streaming video service.

OTA fastest-growing acronym in premium video advertising – not OTT

Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?

Direct-to-consumer brands are ushering in the age of intelligent TV buying

Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!

4 key takeaways from CES

By the numbers, CES is an impressive circus of gadgetry.

Hulu Tops 25 Million Subscribers, Claims Nearly $1.5 Billion in 2018 Ad Revenue

Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,

Ad Age's 2019 industry predictions

As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:

TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.

The OTT Experience: Understanding Connected Living Room Audiences

The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.

‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising

This year connected TV overtook mobile as the screen on which the most digital video impressions were served.

How Rush Hour Will Become the New Primetime

In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change