Rivals team up on a system for addressable ads on smart TV. People who have smart TVs will be targeted ads based on what they are interested in. How is this different? People watching the same program will be able to serve two different types of ads for the same brand simultaneously. Pretty cool, right? Read this article for more info!
Targeting on TV with the same precision as digital is becoming a reality. OTT platforms enables pinpoint accuracy of any audience. The misconception that TV is dead is just that , a misconception. That being said there are things that work for TV that don’t neccessarity work when targeting on digital platforms. Read for more info!
When serial entrepreneur Ilya Pozin and his co-founder Tom Ryan launched Pluto TV in 2014, the idea went against the grain. Pluto was brought up to be a streaming service unlike a subscription based model. It was bought out by Viacom and its technology is used internationally now. Pluto’s business model is different but has given it an advantage compared to alternatives.
What makes a commercial for Sleep Number, the national bed and bed accessories store chain, different on Hulu these days than anywhere else?
Overtime, a sports video publisher became famous for filming high production videos of potential superstar basketball players from high school dunking in games.
Amazon is making a big move in the cost-per-action (CPA) marketing space, launching a new service called Amazon Moments designed to allow companies to reward their loyal users. Companies that use the tool will be able to give their customers more value. Click here to read more!
Here's a plot twist — one company is deciding not to launch a new streaming video service.
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands?
Direct to consumer (DTC) is a way for advertisers to target their audience, meaning a lot of digital advertising. At first glance when digital was on the rise this had enormous success, but the market has since become saturated and it is hard to break through. TV has the ability to track like digital and is more effective. Click here to learn more!
By the numbers, CES is an impressive circus of gadgetry.
Hulu is keeping its pedal to metal in the streaming TV race: The company said it ended 2018 with more than 25 million total subscribers,
As a new year cracks open with considerable tumult—both in the markets and on the floor of CES—there's one thing you can count on:
TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.
The evolving media landscape has reshaped how consumers discover content, as more than two-thirds of U.S. homes now have devices that are capable of streaming video content.
This year connected TV overtook mobile as the screen on which the most digital video impressions were served.
In five to ten years, the experience for everyone in the car -- including the driver -- is going to radically change