Industry News

14 million TV viewers tuned in to watch U.S. women win the World Cup

Despite facing a howling squall of criticism from the White House, endlessly tiresome media figures and more than a few sanctimonious former athletes, the U.S. Women’s National Team on Sunday achieved everything it had set out to do and more, winning their second consecutive FIFA World Cup title while making a seemingly irrefutable case for equal pay.

The Impact of TV Ads on Stock Trading

It turns out that television ads may be more than just background noise. A new study suggests that commercials can influence investor behavior in real time, leading to a slight boost in trading activity in the advertiser’s stock.

Targeted TV Advertising Is Taking Off

Early this year, Cars.com made a move that gives a glimpse of where the ad business may be heading. Cars.com used to do the lion’s share of its marketing through TV ads aimed at any and all consumers, including running commercials during the Super Bowl.

D-to-C brands add $1.4 billion to TV marketplace

Direct-to-consumer brands have added $1.4 billion to the TV ad marketplace over the past year, according to research out of the Video Advertising Bureau.

Nielsen Prepping Platform For Addressable TV, Ad Decisioning

Having bulked up on assets in the smart-TV space, Nielsen is targeting next year for the launch of a platform that will help scale addressable television advertising. Key to the effort will be executing ad replacement and decisioning.

AT&T’s plan to beat Netflix: more films, shows and documentaries

AT&T’s plan to take on Netflix is taking shape, and it starts with one word: more.

TV Ads Still More Relevant to Consumers than Streaming Video Ads

Despite marketers’ efforts with advanced programmatic and data targeting for video ads, consumers still find that they are more likely to be served a relevant ad on linear TV.

TV’s Got New Reaction to Direct-Response Ads: But Wait, There’s More…

After decades of focusing on blue-chip brands, TV ad sales executives are starting to sweat much smaller stuff.

BuzzFeed’s video strategy moves to more TV-like digital shows tied to verticals

BuzzFeed might be best known for hands and pans and other social videos perfectly suited for news feeds, but these days, the publisher is more committed to TV-like, episodic franchises for YouTube, Facebook and other platforms — and it plans to produce as many as 20 this year.

NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale.

Why DTC Brands Are Flocking To Television

A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding demand to the scatter market, those DTC companies are bringing digital-first measurement standards to the new (ahem, old) media channel

Marketers are wrong to write off TV, research finds

TV has many marketers conflicted. “They want addressable and attribution and want to cut linear budget,” Justin Evans, vice-president, data strategy, for Comcast Spotlight, told The Drum. “Then, at the water cooler, they’re talking about all the shows they’re binging on.”

A&E looks to woo direct-to-consumer and smaller brands to TV

A&E Networks is looking to woo brands that don't typically advertise on TV with a new tool that lowers the cost of entry and offers enhanced digital-style metrics. Dubbed "P1," the tool will allow small and mid-size clients to target audiences and optimize their commercial buys on a single network

TV Networks Form New Consortium to Advance Targeted Advertising

Rivals team up on a system for addressable ads on smart TV. People who have smart TVs will be targeted ads based on what they are interested in. How is this different? People watching the same program will be able to serve two different types of ads for the same brand simultaneously. Pretty cool, right? Read this article for more info!

As Targeting Comes To TV, Digital’s Mistakes Loom Large

Targeting on TV with the same precision as digital is becoming a reality. OTT platforms enables pinpoint accuracy of any audience. The misconception that TV is dead is just that , a misconception. That being said there are things that work for TV that don’t neccessarity work when targeting on digital platforms. Read for more info!

This Dad Started a Streaming Service So He Could Find Decent Shows for His 2-Year-Old. 5 Years Later, Viacom Bought It for $340 Million

When serial entrepreneur Ilya Pozin and his co-founder Tom Ryan launched Pluto TV in 2014, the idea went against the grain. Pluto was brought up to be a streaming service unlike a subscription based model. It was bought out by Viacom and its technology is used internationally now. Pluto’s business model is different but has given it an advantage compared to alternatives.