Flipped Like A Pancake
When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.
At Eicoff, Mentoring Matters
SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.
Help Save Their Summer!
Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.
Storyselling
Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!
Top Directors make use of their smartphones
Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.
Why Google Owes TV a Big Thank You
Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.
Is your TV working?
Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?
Think your target is too niche for TV? Think Again.
Television is a mass medium. How many times have you heard this phrase articulated in one form or another?
Putting The Old in Old School
Eicoff has passed the test of time because we adapt to change and get ahead of it. Our history and our track record backs that up. It has made us experts in what we do and has made us visionaries. Eicoff has always been ahead on innovation. Check out this blog post and get familiar with who we are and what we do.
Now THIS is a call to action
“We’re not saving lives.” This is an old advertising cliché that’s been tossed around by marketers for decades.
Metromile selects Eicoff for TV Advertising
Eicoff is thrilled to announce that Metromile, the leader in pay-per-mile car insurance in the U.S. and disruptor in the auto insurance industry, has selected us as their partner for TV advertising in 2018.
