It was one year ago this month when Fox introduced 6-second TV commercials to their NFL broadcasts. This made everyone shorten their ads so because it was the trendy thing to do. Not eicoff, we knew that this market would become saturated fast and so we stayed with creating longer form ads.

Earlier this week, Eicoff traveled to Las Vegas to present at the DMA &Then Conference. Our topic: Storyselling, Data-inspired Messaging.

It would be awesome if people always followed the call to action in a TV ad.

It is critical to have an digital marketing strategy to compliment any TV initiatives especially direct response television. A highly visible organic search presence will help your click-through-rate and conversions immensely. Check out this post to find out what digital marketing strategies to invest in.

After another great semester with the Spark Program, we'd like to thank all of the Eicoff volunteers…

Data inspired creative is a tricky concept. On one hand it makes sense and on the other hand creative circles feel that it is a threat to their process. The reality is data is here to stay and can work creative to inspire a message. Read this blog on how creative and data can be a happy marriage.

before pen meets paper, you’ve got to ask the most important question: what kind of reaction are we after? Eliciting a reaction is one of the main purposes of advertising. It’s hard to elicit an emotional reaction and also drive a response. Creatively speaking, if it's an emotional response that you seek, you'll tend toward traditional storytelling.

When IHOP first announced (with little detail) they were changing their name to IHOB, people instantly freaked out.

SPARK is a mentoring program for urban middle school kids that Eicoff has been participating in for several years.

Another year and another amazing turnout to support Off the Street Club's Save Our Summer (SOS) initiative.

Stories are an art form that has a beginning, middle and an end. They can be funny in nature, and provoke a lot of different emotions but often do not sell. Storyselling takes those wonderful stories and gives them structure that at the end of the day produces a sale. Eicoff has perfected that art and has instilled in every client commercial we do. Click here to learn our approach!

Here’s a look at some of the notable smartphone-produced work from both experimental and well-known directors.

Every day, Google processes 3.5 billion search queries. That’s an average of 40,000 per second. Google search can attribute much of its traffic to TV. This makes TV one big contributor to the success of search. TV and digital are more connected than ever before. This is why it is critical to have an SEO friendly website to accurately drive and measure traffic.

Almost every prospective client we talk to asks the same question: What’s the best way to handle attribution across marketing channels?

Cuisines from all corners of world came out to compete.