Alvin Eicoff had an Idea
A persuasive sales pitch, a toll-free number and a tenacious commitment to our client's success. This idea made him one of the most influential people in the business, and his company the premier agency in direct response television advertising. The industry has evolved beyond the pitchman and the boundaries of traditional television. But it still comes down to the fundamentals that Alvin Eicoff championed: to inform, demonstrate, educate, sell. And most importantly, to build every client’s business, every single day.
The idea still delivers.