Heather Lang

SVP | Director of Media Analytics

23 years in advertising · 23 years at Eicoff
Lives in Naperville IL · Born in Chicago IL
Western Illinois University

Career Highlights

A lifer at Eicoff, Heather has made her mark on dozens of clients; they appreciate her candor, and value her advice. In addition to making her clients successful on good old TV, Heather leads the development of new applications for measured-response media, like working with Google to construct the Google TV Ad Words platform. She was also instrumental in developing and testing CORE, the state of the art analytical tool used by DRTV agencies across the country.

Notable Success

Helping Liberty Medical grow from a small company with 20 people to an enterprise with more than 2,000 employees and over a million patients.

The future of DRTV

These days, every marketing dollar spent is scrutinized. Clients love the accountability of DRTV. It's not going anywhere.

The most important thing clients should know about Eicoff

We spend our clients money as if it's our own.

What most people don’t know about DRTV

DRTV isn't just for upstart, entrepreneurial clients. DRTV is in use up and down the Fortune 500.

Nostalgic television memory

I've seen every Brady Bunch episode. "Mom said don't play ball in the house!" (season 2, episode 39)

No. 1 Chicago restaurant