SVP | Director of Media
Born in Long Beach • Lives in Chicago • University of Illinois
When Kelly stepped into her position as leader of the agency's DRTV group, she did so with an appreciation of the role. Eicoff was founded on DRTV, and had done much to set the direction of the entire industry. Her primary goal was to insure Direct Response Television remained relevant as the digital revolution took hold.
"You know what I'm really excited about? Perfecting the ability to use location data on mobile to television viewership, to make a connection with foot traffic and sales at brick and mortar stores."
Kelly is the resident baker at Eicoff. Try to schedule your meetings on pie day. You won't be disappointed.