Margaret Firalio

SVP | Director of Media

26 years in advertising · 26 years at Eicoff
Lives in Chicago IL · Born in South Bend IN
THE Ohio State University

Career Highlights

Margaret began her career at Eicoff and has found no good reason to want to work anywhere else; she's got an awesome view of Michigan Ave. and carte blanche for planning all agency social functions. Not to mention the satisfaction of proving the effectiveness of Hybrid DRTV, branding campaigns, traditional DRTV and promotional radio and watching clients redirect their advertising dollars into these channels.

Notable Success

Serving an unprecedented two terms as president of the Media Advertising Club of Chicago.

The best thing a client has ever said to me

I wish I worked at Eicoff.

The most important thing clients should know about Eicoff

We're so much more than just a traditional DRTV agency.

When it's winter in Chicago…

I wish I was outside enjoying it.

Nostalgic television memory

Best Episode Ever: WKRP in Cinncinati "Turkey Drop"

Sox or Cubs