SVP | Director of Video Innovation
Born in Oak Park • Lives in Oak Park • Iowa State University
When digital communication exploded, Matt found himself leading an agency steeped in traditional television advertising into the abyss, exploring ways to apply DRTV fundamentals to this brave new world. He quickly built this "experiment" into a department devoted to video innovation, and now oversees all digital video media planning and placement. Matt is excited by the constant change, but insists that the core principles will remain.
"Advertising is barreling forward into a world of increasingly intense targeting and robust, up-to-the-second measurement. Highly customized messaging -
by target, by screen, by creative unit - is the currency of the day. Programmatic and addressable media are only going to become more sophisticated."
An avowed foodie, Matt is always on the hunt for the next breakout Chicago restaurant, often in the company of his wife and two sons. When you meet him, ask what he's reading.