Media Buyer - DRTV 

Eicoff

Job Description

This is a media buying position within the Direct Marketing group.  The DRTV Buyer will plan, negotiate, buy, analyze and optimize Broadcast and Digital media.

Responsibilities

  • Performing various calculations to determine projected response levels, call volumes and audience delivery.
  • Conferring with the other members of the media team to meet client marketing goals and objectives.
  • Constructing post-buy analyses to determine actual delivery of the schedule – from both a Direct Response and Awareness basis.
  • Inputting and maintaining daily/weekly schedules.
  • Handling billing discrepancies with vendors.

Qualifications

  • 3-4 years DRTV buying experience along with:
  • Being comfortable working with budgets and numbers.
  • Excellent verbal and written skills.
  • Strong quantitative and analytical skills.
  • Exceptional organizational skills, multi-tasking capabilities and detail oriented.
  • Computer literate with proficiency in Excel, Work and PowerPoint.
  • Strong communication and people skills; positive attitude and team player.
  • Experience buying local marketing and national media preferred.
  • Prior knowledge of media tools and Core DR is a plus but not required.