Media Buyer/Planner

Eicoff is looking for a Media Buyer to handle general market national and local video and radio broadcast negotiations, planning and maintenance of multiple accounts.  Additionally, extensive client communication and reporting responsibilities on a weekly/daily basis will be required. Ongoing media planning and analysis of campaign results.


JOB RESPONSIBILITIES

  • Develop media plans through CPP/CPM analysis, analysis of qualitative data and historical performance resulting in the development of planning flowcharts and recommendations.

  • Negotiate spot and national buys in the scatter marketplace and on an annual/quarterly basis.

  • Develop, execute and manage added value programs.

  • Maintain client flowcharts with account team regarding media deliverables.

  • Manage monthly billing (reporting and resolution) with accounting team.

  • Conduct post analysis.

QUALIFICATIONS:

  • Broadcast media buying/planning experience (minimum 1-2 years) for national and/or local clients in similar applicable position.

  • Some analytical media planning and reporting preferred.

  • Recommended computer skills include Excel, Word and Power point.

  • Additional knowledge of Strata, Core, TView, SQAD, Simmons and Kantar are preferred.

  • Ability to interact with upper level management and clients.

  • Solid writing and excellent presentation skills.

  • Should be capable of managing multiple projects simultaneously and be able to prioritize workload to meet deadlines.

  • Be enthusiastic and display proactive thinking.