Media-Driven Analytics Drives Optimization

Numbers are input, not answers.
Numbers are directional, not conclusive.
Numbers don't lie - but they don't tell the whole truth, either.

At Eicoff, analytics is a process, not a conclusion. If you spend too much time steeped in analysis, the information becomes historical, and much less actionable. That's why we believe media and analytics, working together, is the integrated approach that will deliver expedited decision making, improved optimization proficiency, and broader business analysis.

There's a story behind every analytics readout. It takes a seasoned analyst with media expertise to find the story the numbers are telling. It's all accessible on our proprietary, cloud-based reporting platform - EiQ. Analytics, working alongside media, is how the best decisions get made.

To learn more, contact Bill McCabe, President/CEO, at 312-527-7183 or click here.

 TV and Video content that builds brands while generating response.  See our work  here .

TV and Video content that builds brands while generating response.

See our work here.

 Identifying the most efficient way to deliver a compelling message to the most receptive audience. Offline, online - wherever anyone consumes video.  What's current in media? Read  here .   

Identifying the most efficient way to
deliver a compelling message to the
most receptive audience. Offline,
online - wherever anyone
consumes video.

What's current in media? Read here.

 

 Built to apply real world logic to the endless onslaught of information.  Smart data trumps big data. Every time.   Is your TV working? Read   here  .

Built to apply real world logic to
the endless onslaught of information. 
Smart data trumps big data.
Every time.

Is your TV working? Read here.