Media Planner/Strategist

Eicoff is looking for a creative thinker who will manage the development of strategic plans for multiple clients across the ever-changing media landscape, ideally incorporating our client’s data in the development of targeted cross platform strategies. Opportunity to train and grow their own team.


JOB RESPONSIBILITIES

  • Media planning across all media (online and offline)

  • Media planning across all media (online and offline)

  • Develops objectives, strategies, plans and presentations

  • Creates and manages media partner RFP process

  • Work with our vendors to vet that they are strategically relevant and commercially viable

  • Research market trends in emerging media and make recommendations to agency/client

  • Help manage day to day planning and on-going projects for various account based needs

  • Work with media, account and creative departments to develop plans/recommendations

  • Participate in ideation sessions as needed for all clients

  • Continue to grow industry knowledge and experience via research and attendance at key training and industry presentations.

  • Establish and manage a work plan for each key deliverable within the agency and client

  • Ensure key communications are delivered in a timely manner to all participating members

  • Ongoing investigation of new media, technology and planning tools

QUALIFICATIONS:

  • Minimum three years Media Planning experience; especially across broadcast and digital channels

  • Accurate and detail oriented with exceptional creative thinking and problem-solving abilities

  • Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure

  • Ability to interact with all levels of staff across the agency and clients

  • Strong quantitative and analytical skills

  • Solid writing and presentation skills

  • Experience with qualitative tools (e.g Simmons, MRI, ComScore, etc)

  • Familiarity with Kantar competitive reports

  • Proficiency with Microsoft Excel, Word and PowerPoint

  • Expertise with cross platform planning tools (e.g. ComScore, Nielsen, mPlatform, etc)

  • Experience with advanced targeting and data based campaigns helpful

  • Be enthusiastic and display proactive thinking