Media Buyer, DRTV

Are you currently in a digital position but would like to learn and delve into the world of Television – this may be a new exciting challenge for you. We’re looking for a candidate who is eager to develop media recommendations through data analysis.  Someone who is interested in utilizing their digital expertise towards analyzing and optimizing Broadcast and Digital media or has 3-4 years of traditional DRTV buying experience.


JOB RESPONSIBILITIES

  • The buyer will also be responsible for planning, negotiating and buying local and national broadcast

  • Performing various calculations to determine projected response levels, call volumes and audience delivery.

  • Conferring with the other members of the media team to meet client marketing goals and objectives.

  • Constructing post-buy analyses to determine actual delivery of the schedule – from both a Direct Response and Awareness basis.

  • Inputting and maintaining daily/weekly schedules.

  • Handling billing discrepancies with vendors.

QUALIFICATIONS:

  • 3-4 years DRTV buying or digital experience along with:

  • Being comfortable working with budgets and numbers.

  • Excellent verbal and written skills.

  • Strong quantitative and analytical skills.

  • Exceptional organizational skills, multi-tasking capabilities and detail oriented.

  • Computer literate with proficiency in Excel, Word and PowerPoint.

  • Strong communication and people skills; positive attitude and team player.

  • Experience buying local marketing and national media preferred.

  • Prior knowledge of media tools and Core DR is a plus but not required.