The Power of Television. The Precision of Digital.
Building brands and inciting response to drive leads, acquisition, and most importantly, sales.
The expansion of cable television in the 80s and the addition of time shifting and digital video formats created a multi-dimensional media juggernaut with an insatiable need for content. The devices once predicted to be TV's downfall have merely become additional outlets for the most powerful communication platform: moving images and audio that tells a story. The explosion of content and the expansion of access redefined the television landscape and has made DRTV even more of a player. Which simply means increased opportunities for advertisers of all shapes and sizes.
Eicoff operates at the intersection of the two most powerful drivers of media: television and digital. From our legacy in being a direct response agency, which has always been valued for its accountability, we’re capitalizing on the power of video as a communication medium and the capacity of digital to precisely track and measure consumer response and reaction, deliver highly targeted audiences, and help optimize both media strategy and message content.
From linear television to digital video and everything in between - Eicoff is single-mindedly focused on generating leads and measuring response through to the sale. As the leading direct response advertising agency in the nation, our legacy of TV innovation and obsession with accountability informs our best practices for how to use TV, in all its forms, to drive ROI and cost-efficient outcomes.
We’re helping ecommerce advertisers take their business to the next level with the immense reach of television. We’re expanding targeting platforms via addressable, programmatic and connected TV campaigns to reach high-prospect audiences, across multiple screens. We’re adapting video content to lift direct mail, search and social. We’re taking DRTV to places it’s never been before.
Eicoff is a Chicago-based, full-service advertising agency specializing in direct response, bringing together the disciplines of media, analytics, search and creative into an advertising methodology that’s measurable, transparent and vigorous.