Rob Schmidt

VP | Management Supervisor

16 years in advertising · 2 years at Eicoff
Lives in Chicago IL · Born in Floral Park NY
University of Pittsburgh

Career Highlights

Rob came to Eicoff after developing his DRTV chops at competitive agencies in the neighborhood. His success has come from demonstrating to a client the value of DRTV through the results of their own tests. Yeah, he's a bit of a data geek.

What most people don’t know about DRTV

It merges the best of both worlds by harnessing the power of TV to efficiently reach a mass audience while also providing the accountability of below-the-line media.

The most important thing clients should know about Eicoff

A client once said to us, "you put the old in old school." In fact, there's some truth to that. We are a throwback to the days when agencies put the clients' needs first.

When I'm not at work

I play with the kids. It's the most rewarding means of exercise.

When it's winter in Chicago…

I wish I could figure out how, no matter which direction I'm walking, the wind is always in my face.

Sox or Cubs